1. Home Page
    2. /
  2. Toys & Games
    3. /
  3. Toy Figures & Playsets
    4. /
  4. Action Figure Toys

Delivery

Delivery time may vary depending on store and country. To learn more about Shipping Policy

Price Range

NZD
-

Get Premium Action Figure Toys Online in New Zealand

Sort by
|
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch ...
4.8

7k+ bought

NZD 34

Paw Patrol 10th Anniversary All Paws On Deck 10 Figure Gift Pack | 10 Collectible Action Figures, Chase, Marshall, Rocky, Rubble, Zuma, Skye & More, Kids Toys for Boys & Girls Ages 3+
US Store
Paw Patrol

Paw Patrol 10th Anniversary All Paws On Deck 10 Figure Gift Pack | 10 Collectible ...
4.8

6k+ bought

NZD 64

17% OFF
Potato Head Mr. Potato Head Set with 13 Parts and Pieces, Toddler and Preschool Toys for Boys and Girls, Ages 2+
US Store
Mr. Potato Head

Potato Head Mr. Potato Head Set with 13 Parts and Pieces, Toddler and Preschool ...
4.4

5k+ bought

NZD 24 29

Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch
US Store
Transformers

Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, ...
4.6

4k+ bought

NZD 71

Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Woody | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Woody | 7-inch Soft Playscale ...
4.8

3k+ bought

NZD 53

4% OFF
Smiski Birthday Series - 1 Assorted Sealed Blind Box Original Glow in The Dark Mini Figures - No Choice Available
US Store
Smiski

Smiski Birthday Series - 1 Assorted Sealed Blind Box Original Glow in The Dark Mini ...
4.5

3k+ bought

NZD 47 49

Mattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking ...
4.6

3k+ bought

NZD 64

Spidey and his Amazing Friends Marvel Hero Reveal Multipack with Mask-Flip Feature, 4-Inch Action Figure Toys, Kids 3+
US Store
Hasbro

Spidey and his Amazing Friends Marvel Hero Reveal Multipack with Mask-Flip Feature, ...
4.7

3k+ bought

NZD 71

16% OFF
Fisher-Price Little People My Mario 6-Piece Character Figure Set | Pretend Play with Mario, Luigi, Princess Peach, Toad, Yoshi and Bowser figures, Toddlers & Kids Ages 18+ Months
US Store
Fisher-Price

Fisher-Price Little People My Mario 6-Piece Character Figure Set | Pretend Play ...
4.9

3k+ bought

NZD 48 57

7% OFF
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale ...
4.5

3k+ bought

NZD 53 57

Marvel Spider-Man Titan Series Action Figure, 12-Inch 30 cm Super Hero Toys for Kids Ages 4+
US Store
Marvel

Marvel Spider-Man Titan Series Action Figure, 12-Inch 30 cm Super Hero Toys for ...
4.8

3k+ bought

NZD 34

Mattel Disney and Pixar Toy Story 5 Interactables Buzz Lightyear | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Interactables Buzz Lightyear | 7-inch Playscale ...
4.5

2k+ bought

NZD 57

Marvel Avengers Ultimate Protectors Pack, 6-Inch-Scale, 8 Action Figures with Accessories, Super Hero Toys, Toys for Boys and Girls Ages 4 and Up
US Store
Marvel

Marvel Avengers Ultimate Protectors Pack, 6-Inch-Scale, 8 Action Figures with ...
4.7

2k+ bought

NZD 115

Marvel Super Hero Adventures 5-Inch Action Figure 5-Pack, Includes Captain America, Spider-Man, 5 Accessories
US Store
Marvel

Marvel Super Hero Adventures 5-Inch Action Figure 5-Pack, Includes Captain America, ...
4.8

2k+ bought

NZD 56

7% OFF
Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye | 7-inch Playscale Action Figures 2-Pack, Posable, Removable Cowboy Hat
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye | 7-inch Playscale Action ...
4.7

2k+ bought

NZD 53 57

7% OFF
Mattel Disney and Pixar Toy Story 5 Interactables Lilypad | 6-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Interactables Lilypad | 6-inch Playscale ...
3.8

2k+ bought

NZD 53 57

2026 New Assembly Completed-Titan 13 Action Figure,Dummy Robot 13 Action Figures Set,3D Printed Multi-Jointed Action Figures,Nova 13 Action Figure for Collectors Desktop Decorations 5pcs
US Store
Dumwick

2026 New Assembly Completed-Titan 13 Action Figure,Dummy Robot 13 Action Figures ...
4.4

2k+ bought

NZD 56

Sonny Angel Hippers Harvest Series - 1 Sealed Blind Box - Original Mini Figure - One Assorted - No Choice Available
US Store
Sonny Angel

Sonny Angel Hippers Harvest Series - 1 Sealed Blind Box - Original Mini Figure - ...
4.6

2k+ bought

NZD 60

Mattel Disney and Pixar Toy Story 5 Roundup Bullseye | Activation Feature Figure with Sounds, Rideable Saddle for Figures
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Roundup Bullseye | Activation Feature Figure ...
4.7

2k+ bought

NZD 95

Marvel Legends Series Hulk, Spider-Man Brand New Day Collectible 6-Inch Action Figure Set | Marvel Legends Spider-Man Brand New Day 7 Inch Action Figure Deluxe - Hulk
US Store
Marvel

Marvel Legends Series Hulk, Spider-Man Brand New Day Collectible 6-Inch Action ...
4.8

2k+ bought

NZD 114

5% OFF
Mattel WWE Jey USO Play & Display Action Figure | Main Event Series #166, 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
US Store
Mattel

Mattel WWE Jey USO Play & Display Action Figure | Main Event Series #166, 6-inch ...
4.7

1k+ bought

NZD 36 38

Disney Store Official Lenny Action Figure - Toy Story - Walking Binoculars Wind-Up Figure with Googly Eyes - Beloved Toy Story Character - Perfect Disney Gift for Kids & Adults Alike
US Store
Disney Store

Disney Store Official Lenny Action Figure - Toy Story - Walking Binoculars Wind-Up ...
4.7

1k+ bought

NZD 86

Marvel Avengers Endgame Titan Hero Series 12" Action Figures Captain America, Iron Spider, Black Panther, and Iron Man 4 Action Figures
US Store
MARVEL THE AVENGERS

Marvel Avengers Endgame Titan Hero Series 12" Action Figures Captain America, Iron ...
4.6

1k+ bought

NZD 89

Marvel Studios Captain America Brave New World, Titan Hero Series, 12-Inch Deluxe Red Hulk Action Figure, Super Hero Toys for Kids 4 and Up
US Store
Marvel

Marvel Studios Captain America Brave New World, Titan Hero Series, 12-Inch Deluxe ...
4.8

1k+ bought

NZD 42

Masters of the Universe Movie Skeletor 5.5 Inch Action Figure Villain Toy, Content Accurate, 14 Movable Joints & Ram Head Havoc Staff
US Store
Masters of the Universe

Masters of the Universe Movie Skeletor 5.5 Inch Action Figure Villain Toy, Content ...
4.6

1k+ bought

NZD 33

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions, Content-Accurate, Digital Play
US Store
Mattel

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure ...
4.8

1k+ bought

NZD 178

Marvel Legends Series Spider-Man, Spider-Man Brand New Day Collectible 6-Inch Action Figure Set | Marvel Legends Brand New Day 6 Inch Action Figure - Spider-Man
US Store
Marvel

Marvel Legends Series Spider-Man, Spider-Man Brand New Day Collectible 6-Inch ...
4.6

1k+ bought

NZD 118

Marvel Deadpool 12-Inch Action Figure with Accessory, Super Hero Toys for Fans Ages 14 and Up
US Store
Marvel

Marvel Deadpool 12-Inch Action Figure with Accessory, Super Hero Toys for Fans Ages ...
4.8

1k+ bought

NZD 38

Masters of the Universe Action Figure Toy 4 Pack, He-Man, Skeletor, Man-at-Arms, and Exclusive Goat Man, 5.5 Inch 2026 Movie Accurate, 14 Posable Joints
US Store
Masters of the Universe

Masters of the Universe Action Figure Toy 4 Pack, He-Man, Skeletor, Man-at-Arms, ...
4.8

1k+ bought

NZD 89

Mattel DC 12-Inch Batman Action Figure, Black Batsuit with Yellow Belt & Fabric Cape, Detailed Design & 7 Points of Articulation
US Store
Mattel

Mattel DC 12-Inch Batman Action Figure, Black Batsuit with Yellow Belt & Fabric ...
4.6

1k+ bought

NZD 62

Mattel DC Premier Series 3-Pack, 6.5in Batman & Nightwing Vs Bane | Set with 3 Action Figures & Batons & Oversized Gauntlets, Super Heroes and Super-Villain Play
US Store
Mattel

Mattel DC Premier Series 3-Pack, 6.5in Batman & Nightwing Vs Bane | Set with 3 ...
4.5

1k+ bought

NZD 81

TAMASHII NATIONS - Marvel - Spider-Man Spider-Man Brand New Day S.H.Figuarts Action Figure | Spider-Man Brand New Day 6 Inch Action Figure S.H. Figuarts - Spider-Man
US Store
TAMASHII NATIONS

TAMASHII NATIONS - Marvel - Spider-Man Spider-Man Brand New Day S.H.Figuarts Action ...
3.5

1k+ bought

NZD 185

28% OFF
Transformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus Prime Action Figures, Kids Easter Toys or Basket Stuffers, Age 6+
US Store
Hasbro

Transformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus ...
4.4

1k+ bought

NZD 59 82

Mattel WWE Roman Reigns Action Figure, Main Event Series #166 | WWE Action Figure, 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
US Store
Mattel

Mattel WWE Roman Reigns Action Figure, Main Event Series #166 | WWE Action Figure, ...
4.8

1k+ bought

NZD 37

Mattel Disney and Pixar Toy Story 5 Flight Mode Hi-TechBuzz Lightyear | Movable Wing Activation, 12-inch Toy Figure, 35+ Sounds & Movie Phrases
US Store
Mattel

Mattel Disney and Pixar Toy Story 5 Flight Mode Hi-TechBuzz Lightyear | Movable ...
3.4

1k+ bought

NZD 95

G.I. Joe Classified Series Retro Cardback William Wild Bill Hardy, Collectible 6 Inch Action Figure Set with 6 Accessories
US Store
G.I. Joe

G.I. Joe Classified Series Retro Cardback William Wild Bill Hardy, Collectible 6 ...
4.7

1k+ bought

NZD 71

Mattel Disney and Pixar Toy Story Roarin Laughs Rex | Talking Dinosaur Action Figure with Moving Arms, 10.8-inch T Rex with 40+ Sounds & Phrases
US Store
Mattel

Mattel Disney and Pixar Toy Story Roarin Laughs Rex | Talking Dinosaur Action ...
4.9

1k+ bought

NZD 103

Heroes of Goo Jit Zu Marvel Mega Mini 6 Pack - Superhero Toys, Squishy, Stretchy, Gooey Mini Heroes - Ironman, Spider-Man, Captain America, Miles Morales, Hulk and Black Panther | Iron Man, Spider-Man, Captain America, Miles Morales, Hulk & Black Panther minis stretch 4x; kids toys
US Store
Heroes of Goo Jit Zu

Heroes of Goo Jit Zu Marvel Mega Mini 6 Pack - Superhero Toys, Squishy, Stretchy, ...
4.4

1k+ bought

NZD 53

MrBeast Lab Hybrids Single Pack Figure, 30+ to Collect | 4-inch mix & match action figure, combine 10 different beasts; collectible toy for MrBeast toys fans
US Store
MRBEAST LAB

MrBeast Lab Hybrids Single Pack Figure, 30+ to Collect | 4-inch mix & match action ...
4.6

1k+ bought

NZD 34

Smiski Dreams Glow in The Dark Figure, Exercising Series, Random Style, 1 Pack
US Store
Smiski

Smiski Dreams Glow in The Dark Figure, Exercising Series, Random Style, 1 Pack
4.6

1k+ bought

NZD 53

5% OFF
Bandai Namco - Dragon Ball Super - Goku Ultra Instinct, Dragon Ball Evolve 5" Action Figure | Dragonball Super 5 Inch Action Figure Evolve - Goku Ultra Instinct Silver Hair
US Store
Bandai Namco

Bandai Namco - Dragon Ball Super - Goku Ultra Instinct, Dragon Ball Evolve 5" ...
4.5

1k+ bought

NZD 36 38

Dreams Smiski Glow in The Dark Figure, Living Series, Random Style, 1 Pack
US Store
Dreams

Dreams Smiski Glow in The Dark Figure, Living Series, Random Style, 1 Pack
4.6

1k+ bought

NZD 48

Pokemon Train and Play Deluxe Pikachu - 4.5-Inch Pikachu Figure with Lights, Sounds, and Moving Limbs Plus Interactive Accessories
US Store
Pokémon

Pokemon Train and Play Deluxe Pikachu - 4.5-Inch Pikachu Figure with Lights, ...
4.6

1k+ bought

NZD 110

STAR WARS The Black Series The Mandalorian & Grogu, The Mandalorian & Grogu Deluxe Collectible 6 Inch Action Figure Gift | Star Wars The Black Series 6 Inch Action Figure Black Box Deluxe - The Mandalorian & Grogu #01
US Store
STAR WARS

STAR WARS The Black Series The Mandalorian & Grogu, The Mandalorian & Grogu Deluxe ...
4.8

1k+ bought

NZD 119

Disney Store Official Aliens Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
US Store
Disney Store

Disney Store Official Aliens Talking Action Figure from Toy Story, Features Sounds ...
4.7

1k+ bought

NZD 86

STAR WARS The Black Series Embo, The Mandalorian & Grogu Premium Collectible 6 Inch Action Figure | Star Wars The Black Series 6 Inch Action Figure 2026 Wave 2B - Embo #10
US Store
STAR WARS

STAR WARS The Black Series Embo, The Mandalorian & Grogu Premium Collectible 6 Inch ...
4.6

1k+ bought

NZD 70

Shop Branded Action Figures Toys Online at Exclusive Prices from Ubuy New Zealand

Action figures are a must for creating your own world of toys and let you relive the memories of your favourite characters from different universes like Pixar, Marvel, Disney, Star Wars and so on. Here at Ubuy New Zealand, we have a good collection of action figures for both adults and kids to enjoy. You can access many interesting choices like Miles Morales action figure from Marvel's Spider-Man. Other than that, there are many other Spiderman action figures and many other interesting toys & games that you can easily access from here. If you're a fan of Dragon Ball, then we also have Goku action figures from Super Saiyan to Ultra Instinct transformation all easily accessible for you.

Benefits of Action Figures

The capability to think and imagine great things matters a lot for the overall development of your little ones. In this process, action figures play a vital role. There are several benefits associated with action figures like showing the power of imagination, enhancing social skills, promoting motor skills and so on. Some of them are given below for your clear understanding:

Enhance Decision-Making Skills:

When action figures are used to create scenarios and stories by children then they make numerous decisions regarding plot, characters and outcomes. This practice can boost decision-making and confidence. Overall, their ability to make choices and solve problems becomes quite good and can be done independently.

Enhance the Aesthetic Appeal of your Personal Space:

There are many interesting action figures available that you can pick out to give a unique appeal to your space. For a confident appeal you can go with popular action figure toys of characters like Goku, Spiderman, Venom, Iron Man and so on.

Cultural and Historical Understanding:

Historical characters and cultural icons inspire many action figures. They can easily spark an interest in learning about different periods in history.

Improves Hand-Eye Coordination:

Manipulating action figures and their accessories improves hand-eye coordination and dexterity. The little ones practice grasping, moving and positioning the figures, which helps enhance their fine motor skills. They help them to develop the coordination needed for tasks like drawing and writing.

Explore Some of the Best Action Figure Toys for Kids at Ubuy

In this collection you can find plenty of interesting imported action figure toys that are not easily accessible to shop from the local marketplace. Here, you can access some of the best character action figures that will ensure absolute resemblance to your favourite character. You can also gain access to some of the premium toy figures & playsets. Some of the most premium action figure toys are characterised for your shopping convenience:

Marvel Action Figures

Marvel's universe is vast, and there are many interesting characters that you can consider to enhance your playtime. There are several interesting choices to choose from that we've mentioned for you  to pick from:

Spiderman Action Figure:

Spiderman is one of the most liked action figure characters that is loved by all to have in their collection. There are many different Spiderman action figures from other universes, as you’re already aware of the multiverse concept and how dynamic it can be.

Hulk Action Figures:

In this product collection, you can easily pick out your favourite big green friend, AKA the HULK. This Marvel character is unavoidable if you want to create a collection of Avengers. There are different Hulk action figures that you can find here like the Hasbro Marvel Universe Legends Figure Hulk, Marvel Avengers  Titan Hero Series Hulk and so on.

Deadpool Action Figures:

Deadpool is one of the most funny and dangerous characters from the Marvel Universe and has a special place in the hearts of Marvel fans. Without Deadpool your collection won't be completed. Here, you can pick out your desired Deadpool action figures like the Marvel Infinite Series Deadpool, Marvel Legends Series Deadpool and so on.

Wolverine Action Figures:

If it’s Marvel, then you can’t happen to miss X-Men or Wolverine action figures. One of the most violent characters from the Marvel universe. Here, you can find some of the best Wolverine action figures to give a unique touch to your fan collection. You can pick out the Marvel Legends Series Wolverine, Hasbro Hit Monkey Series Wolverine Action figure and so on.

Dragon Ball Action Figures

In this collection, you can find plenty of interesting action figures of Dragon Ball characters that would set your collection apart from other fans. There are many great options for your collection. Some of the  most popular ones are:

Goku Action Figures:

Here, you can find some of the most highly detailed Goku figures that are fully articulated for dynamic posing.  There are some other Goku figures also that you can access like the Super Saiyan Blue and Ultra Instinct transformation. Otherwise, you can also get a little kid SonGoku with Nyoi Stick from Dragon Ball Daima to complete your collection with all old and new Goku appearances.

Picolo Action Figures:

In this collection, you can get an impressive action figure of Picolo from the Dragon Ball Manga and anime series. You can access quality Bandai Dragon Ball figures from here that seem difficult to find locally. Get your favourite Namekian action figure for your fan collection to be complete.

Gohan Action Figures:

From little kid Gohan to adult Gohan who fought hand in hand with Majin Buu, you can get them all from here. These action figures are quite well detailed for an absolute resemblance of the character that you love.

Disney Action Figures:

Disney's universe is so big that it’s not easy to find each of your favourite characters' action figures. But here at our collection, you can access them all, whether it be the Incredibles or the famous Donald Duck. You can access them all from here.

Some Other Popular Action Figures

Mattel WWE Elite Cody Rhodes Action Figure:

This  Cody Rhodes action figure helps bring the WWE Superstar to life. Each figure has highly detailed TrueFX technology for life-like facial features. It can recreate signature moves and dynamic poses with 25 points of articulation. In its packaging, you can find interchangeable hands and iconic accessories for playing and putting on display.

Travis Scott X Fortnite Action Figure - Cactus Jack:

This Travis Scott action figure is of the iconic Cactus Jack from the Popular Fortnite game. It's a highly collectable item perfect for fans. This action figure is made using hard plastic, which makes it quite durable compared to other action figures. It has been made while focusing attention to detail while featuring the signature pose.

Duezkup Anime Heroes Sun god Luffy Action Figure:

This Luffy action figure comes with premium packaging. It's a detailed and decorated scale figure of Luffy and is quite amazing in recreating Luffy's iconic moments. It's a great gift for anime fans.

Funko Collect the WWE CM Punk Pop Vinyl Figure:

This CM Punk Action Figure is an impressive vinyl figure that features CM Punk with slicked-back hair and white pads. It's a collectable item for WWE fans and vinyl enthusiasts.

Different Branded Action Figures with Pose Styles

Action Figure

Brand

Pose Style Options

Why They Are Popular

Funko Pop! Batman

Funko

Static, stylised, oversized head

Unique design, collectable nature, and wide character range.

NECA Predator

NECA

Dynamic, action poses

Highly detailed, realistic sculpts and fan-favorite franchises.

PJ Masks Catboy

PJ Masks

Action-ready, playful

Popular among children, it ties into a successful animated series.

BANDAI SH Figuarts Goku

BANDAI

Dynamic, multiple articulation

High-quality articulation, detailed designs, and a strong fanbase from anime.

Banpresto My Hero Academia Deku

Banpresto

Action poses, dramatic stances

Affordable, high-quality figures that appeal to anime fans.

NECA Alien

NECA

Dynamic, horror-themed poses

Cult classic status, intricate details, and a strong horror fanbase.

Frequently Asked Questions About Action Figure Toys

  • Where can I buy premium action figure toys online?

    You can buy your desired premium action figure toys online from Ubuy New Zealand at exclusive prices.

  • What are the most popular action figure toys for collectors?

    Some of the most popular action figure toys for collectors to choose from are G.I. Joe, Power Rangers and Marvel Legends. Pick out the one that suits you the most.

  • Are action figures suitable for children of all ages?

    No, action figures are not necessarily suitable for children of all ages, so you've to check the age recommendation, as some of them can cause choking hazards.

  • Can action figures enhance imaginative and creative play in kids?

    Yes, action figures can help children develop their imagination and creativity through imaginative play.  They can help little ones create stories that combine real and imaginary while allowing them to develop cognitive skills.

  • Do action figures come with interchangeable parts or accessories?

    Yes, many action figures come with interchangeable parts or accessories. Some of the common ones are Mattel WWE Rey Mysterio Top Pick  Elite Action Figure.

Top Brands

Top Categories