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The SureFeed Microchip Pet Feeder is perfect for multi-pet households, preventing food stealing and stress at mealtimes, keeping your pets healthier by controlling portions and helping keep weight under control, it also helps to save money by not overfeeding expensive prescription foods and helping to avoid vet bills related to pet health conditions.
Item #:
19825343
Sure Petcare SureFeed Microchip Pet Feeder Connect, RFID Collar Tags Compatible, Mobile App Control, Works for Wet and Dry Food, White, Hub and 4 x C
Item #:
19825343
NZD 431
Price Details
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Imported from UK store
QTY:
Order now and get it around Wednesday, September 02
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The SureFeed Microchip Pet Feeder is perfect for multi-pet households, preventing food stealing and stress at mealtimes, keeping your pets healthier by controlling portions and helping keep weight under control, it also helps to save money by not overfeeding expensive prescription foods and helping to avoid vet bills related to pet health conditions.
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What Stands Out
Microchip Compatibility
Integrates seamlessly with your pet's microchip, ensuring that only authorized animals access the food, preventing overeating and protecting each pet’s dietary needs.
Mobile App Control
Control feeding schedules, monitor food levels, and receive alerts directly on your smartphone, allowing for convenient pet care management right at your fingertips.
Wet and Dry Food
Versatile design accommodates both wet and dry food, providing flexibility in meal options while maintaining freshness and appeal for all types of pets.
Product Details
| Target Species | Cat |
| Brand Name | SureFlap |
| Recommended Uses For Product | Multiple Pets |
| Included Components | RFID Collar Tag |
| Batteries are Included | No |
| Are Batteries Required | Yes |
| Country Of Origin | China |
| Dog Breed Size | Medium |
| Global Trade Identification Number | 05060180392888 |
| Manufacturer Part Number | 394540 |
| Model Number | 394540 |
| Manufacturer | Sureflap Ltd |
| Breed Recommendation | Small Breeds |
| Unit Count | 1 count |
| Age Range Description | All Life Stages |
| Item Dimensions L x W x H | 32L x 31W x 21.5H centimetres |
| Item Weight | 1.46 Kilograms |
| Special Features | Power Calendar, Smart App |
| Connectivity Technology | WiFi |
| Power Source | Battery Powered |
| Operation Mode | Electronic |
| Smart Home Compatibility | Smart Home Compatible |
| Capacity | 400 Millilitres |
| Material Type | Ceramic, Plastic |
| Product Care Instructions | Hand Wash Only |
| Colour | White |
| Style | Connect Version |
| Material | Ceramic, Plastic |
| Brand | SureFlap |
| Special feature | Power Calendar, Smart App |
Dangerous Goods
To avoid the delay in customs clearance process for Dangerous Goods, the shipment shall be opened at our warehouse facility to check the severity of hazardous components. Please see the list of Dangerous goods here.
Who Should Buy?
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Multi-Pet Households
Ideal for homes with multiple pets, ensuring each pet gets their own portions and preventing food stealing.
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Busy Pet Owners
Great for busy individuals who can manage feeding schedules through the mobile app, ensuring convenience and control.
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Pet Weight Management
Beneficial for pet owners looking to control their pets' diet and portions, preventing overeating and obesity.
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Limited Tech Users
Unsuitable for those uncomfortable with mobile apps or technology, as it relies on digital controls for operation.
Product Description
Sure Petcare SureFeed Microchip Pet Feeder Connect, RFID Collar Tags Compatible, Mobile App Control, Works for Wet and Dry Food, White, Hub and 4 x C Cell Batteries Required, Not Included
Have any Query? Chat with us
Product Buying Guide
The Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder is an innovative solution designed to simplify meal times for pet owners with multiple pets. By utilizing microchip technology, this automatic feeder ensures that each pet receives the correct portion of food, preventing food stealing and reducing mealtime stress. Whether you have pets with specific dietary requirements or simply want to control portion sizes, this feeder offers a stress-free way to manage your pets' meals.
Product Specifications
- Brand: Sure Petcare
- Model: SureFlap - SureFeed - Microchip Pet Feeder (MPF001)
- Material: Plastic
- Bowl Capacity: 13.5 fl. oz
- Compatibility: Works with 9, 10, and 15 digit microchip numbers or RFID collar tag
Key Features
- Prevents food stealing and stress at mealtimes in multi-pet homes
- Controls portions and helps to keep weight under control
- Suitable for both wet and dry food, helping to retain moisture and keep food fresher for longer
- Works with microchip ID or RFID collar tag to open for the assigned pet
- Training mode for timid pets
Usage Scenarios
- Ideal for multi-pet households
- Great for pets with specific dietary needs or those on prescription diets
- Suitable for both wet and dry food, accommodating pets' preferences
- Useful for controlling portion sizes and preventing overfeeding
Usage Scenarios
The Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder stands out among its competitors due to its innovative microchip technology and the ability to work with both wet and dry food. While there are other pet feeders available in the market, very few offer the same level of control and customization based on individual pets' needs.
Some User Review
- Users appreciate the convenience and peace of mind this feeder provides, especially in multi-pet households.
- Many users have found it particularly useful for pets with special dietary requirements or weight management needs.
- The ability to use microchip IDs or RFID tags adds flexibility and ensures that the right pet gets the right food.
- Users have also praised the durability and build quality of the feeder.
Competitors
- The price of the Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder is competitive within the market for similar products offering advanced feeding solutions.
- Additional collar tags and accessories, such as extra bowls and mats, are available for separate purchase.
Buying Considerations
- Consider the number of pets you have and their specific dietary needs to determine the right quantity of feeders and accessories required.
- Verify the compatibility of the feeder with your pets' microchip IDs or consider purchasing additional RFID collar tags if necessary.
- Factor in the long-term cost of additional accessories, such as bowls and mats, if needed.
Conclusion
The Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder offers a stress-free solution for managing pets' meal times in multi-pet households. Its advanced features, including microchip compatibility, portion control, and the ability to accommodate both wet and dry food, make it a valuable investment for pet owners looking to simplify feeding routines for their pets.
View LessThe Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder is an innovative solution designed to simplify meal times for pet owners with multiple pets. By utilizing microchip technology, this automatic feeder ensures that each pet receives the correct portion of food, preventing food stealing and reducing mealtime stress. Whether you have pets with specific dietary requirements or simply want to control portion sizes, this feeder offers a stress-free way to manage your pets' meals. Continue Reading
Customer Questions & Answers
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Question:
What is included in the set?
Answer: The set comes with one SureFeed Microchip Pet Feeder, one grey single bowl, one grey split bowl, one grey mat, one RFID collar tag, and one user manual. -
Question:
Is the product compatible with all microchips?
Answer: The product works with 9 (Avid Secure), 10 (FDXA), and 15 (FDXB) digit microchip numbers. It is best to check with your veterinarian, pet shelter, or animal rescue to ensure compatibility. -
Question:
Is there a training mode for timid pets?
Answer: Yes, the product includes a training mode that closes the lid in stages to help timid pets get used to the movement.
SureFlap 394540 Editorial Review
The SureFeed Microchip Pet Feeder is a reliable product that helps to control two cats feeding habits by sensing their microchip. The intruder mode gets around the problem of another cat pushing the feeding cat out of the way when the lid opens. The feeder is enough for one day's worth of dry food. The sound of the feeder scared one cat, but the other cat used it quickly. The nervous cat eventually fed from the tray with the lid open after a little coaxing. The feeder works with 9, 10, and 15 digit chips. There is a button on the back that opens and closes it for manual use.
Customer Reviews & Ratings
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Pros
- Helps to control cats feeding habits
- Intruder mode helps to deal with other cats pushing the feeding cat out of the way
- Compatible with 9, 10, and 15 digit chips
- Can be opened and closed manually
Cons
- May scare some cats with the noise it makes
Platform Trust & Buyer Confidence
RA
Ranee
Verified buyer
“Paint ordered from USA, u buy got the product to me in New Zealand in approx a week”
22 July 2026 · via Trustpilot
NC
NordVPN
Verified buyer
“very speedy delivery,tracking info was superb-best experikence ever!!!”
24 June 2026 · via Trustpilot
NH
Nicholas
Verified buyer
“Love what I received and ordered found that usa clothes are more better quality and look better than the same clothes in my country but are harder to find here recommend ubuy 100%”
22 June 2026 · via Trustpilot
D
Dneah
Verified buyer
“Product came earlier than expected (shipped from US to NZ), in about 3 weeks. No damages and product was exactly as advertised!”
15-Jul-26 · via Trustpilot
TS
Tania
Verified buyer
“Easy to order, easy to track and the product is great to use. Also, the person-to-person (not automated) phone call I got to confirm that I'd received the item was wonderful ??”
11-Jul-26 · via Trustpilot
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NZD 431
Order now and get it around Wednesday, September 02
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
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Features & Benefits
- Ideal for multi-pet households
- Prevents food stealing and stress at mealtimes
- Helps to control portions and keep weight under control
- Saves money by not overfeeding expensive prescription foods
- Works with most microchip numbers
- Comes with a three-year warranty
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