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The Most Popular Celebrity-Owned Brands Around the Globe

header image for a blog about the most popular celebrity-owned brands worldwide

From earbuds and cell service to clothes and cosmetics, many celebrities have found ways into our daily lives that go beyond mere entertainment. Many of your favorite models, actors, and even singers double as entrepreneurs with their skincare, phone service, and beverage companies that we can't help but consume.

But which celebrity side hustle is the most popular around the world?

Using search interest data from Google Trends, we were able to determine the most sought-after star-studded brands in the world. Read on to see where your favorite celebrity-owned brand lands on the list.

The Most Popular Celebrity-Owned Brand in Every U.S. State

U.S. map plotting the most searched celebrity-owned brand in every state

Celebrity ventures prove that the limelight isn't just for the big screen or the concert stage. Drew Barrymore's cruelty-free makeup line, Flower Beauty, is the most searched-for celebrity-owned brand in the U.S., claiming three states altogether.

However, cosmetics aren't the only thing that catches consumers' eyes across the country. Foodies will be delighted to know that most of the top trending celebrity-owned businesses are a part of the food and beverage industry, claiming 19 states overall.

Health and beauty brands follow closely behind, gracing 18 states with their glamorous presence. Whether you're indulging in gourmet bites from a renowned chef or pampering yourself with luxurious skincare, it's clear that celebrities have a taste for success in more ways than one.

The Most Popular Celebrity-Owned Brand Around the Globe

global map plotting the most searched celebrity-owned brands worldwide

Some stars really know how to make a global impact offstage. Topping the charts in an impressive 13 countries, Dr. Dre's Beats hits all the right notes as the most popular celebrity-owned brand worldwide.

Meanwhile, Kylie Jenner's Kylie Cosmetics paints success in 9 countries, followed closely by Justin Bieber's stylish clothing line, Drew House, which holds sway in 7.

However, it's the health and beauty brands that are gaining the most traction across the globe. Celebrity-owned beauty brands steal the spotlight in 44 countries, making them the most desirable products among consumers overall.

Food and fashion follow closely behind, with brands from both industries claiming 19 countries apiece. From culinary delights to captivating catwalk designs, these brands are showcasing the multifaceted talents of many of our beloved stars.

In the land down under, for example, one American restaurant has even set up residency. Wahlburgers food chain, notably owned by Mark and Donnie Wahlberg’s family, has its own franchise location in the heart of Auckland, New Zealand. Showcasing that these celebrity-owned businesses are making their (Marky) mark all around the world.

Closing Thoughts

From cosmetics to celebrity clothing lines, these A-Listers have become a part of our daily lives in ways that extend far beyond entertainment. Across the globe, stars are doubling as entrepreneurs, delivering everything from cosmetics to clothing lines. Celebrity brands are not only sought after but have also become emblematic of success and innovation in their respective industries.

But the best part of these celebrity-backed products?

Many of them can come right to you no matter where you are, thanks to Ubuy, your global online shopping destination. Whether you're seeking a new pair of Beats or revamping your look with Kylie Jenner's cosmetics, Ubuy connects customers in 180 different countries to the most popular brands around the globe.


To uncover which celebrity-owned brands were the most popular around the globe, we gathered a list of 92 celebrity-owned brands across various industries (health, beauty, tech, fashion, food & beverage, and others) and ran our list through Google Trends to analyze online search interest over the past 12 months.

We conducted this research on a national level to discover which was the most searched in every state and the District of Columbia, as well as internationally, to learn what brand is most popular around the globe.