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3710320
Misbehaving: The Making of Behavioral Economics
86% of respondents would recommend this to a friend
Item #:
3710320
NZD 36
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A masterful, readable account of behavioral economics. Very well done.
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What Stands Out
Innovative Insights
Offers groundbreaking perspectives on decision-making, merging psychology with economics to understand human behavior, appealing to students, academics, and professionals interested in behavioral economics.
Compelling Narratives
Engages readers with captivating stories and real-world applications, making complex economic concepts accessible and relatable, perfect for casual readers and experts alike.
Critical Reception
Highly praised by critics and thought leaders, solidifying its position as a must-read in the field, promising valuable insights and a deeper understanding of economic behaviors.
Product Details
- Engrossing and highly relevant history of the economics profession
- Replaces classical economic and finance theory with behavioral economics
- Masterful and readable account of behavioral economics
- Inventor of behavioral economics and master storyteller
- Explains the evidence for behavioral economics and resistance to it
- Author is a professor of behavioral science and economics
| Publisher | W. W. Norton & Company |
| Publication date | June 14, 2016 |
| Edition | Reprint |
| Language | English |
| Print length | 432 pages |
| ISBN-10 | 039335279X |
| ISBN-13 | 978-0393352795 |
| Item Weight | 11.9 ounces (337.37 grams) |
| Dimensions | 5.5 x 1 x 8.3 inches (14 x 2.5 x 21.1 cm) |
| Country of Origin | This item will be imported from US |
| What is in the box | Misbehaving: The Making of... For more details, please check description/product details |
Who Should Buy?
-
Economics Students
Ideal for students looking to deepen their understanding of behavioral economics and its real-world applications.
-
Policy Makers
Useful for policymakers interested in utilizing behavioral insights to design more effective public policies.
-
Business Professionals
Beneficial for business leaders aiming to understand consumer behavior to improve marketing strategies and decision-making.
-
General Public
May not resonate with casual readers who lack interest in economics or behavioral science.
Product Description
About This Item
Are you interested in understanding why people make certain economic decisions, even if those decisions seem irrational or unexpected? If so, then the book "Misbehaving: The Making of Behavioral Economics" is perfect for you. Written by Richard H. Thaler, a prominent economist and one of the pioneers of behavioral economics, this paperback delves into the fascinating world of behavioral economics. Published on June 14, 2016, "Misbehaving" offers valuable insights into the concepts, theories, research, experiments, and analysis of behavioral economics. With real-life examples, case studies, and practical strategies, Thaler explores how human behavior influences economic decisions.
By merging the field of psychology with economics, he explains how individuals' cognitive biases, decision-making biases, and irrational behavior shape the world of finance, marketing, strategy, and interventions. Through "Misbehaving," readers will gain a deeper understanding of the psychology of economics, consumer behavior theories, consumer psychology, and the nudge theory. Furthermore, Thaler introduces the concept of choice architecture, which focuses on how the way choices are presented influences decision-making. By harnessing behavioral insights and understanding these economic principles, individuals can make better-informed decisions in both their personal and professional lives. Thaler's book challenges the traditional economic theories and provides a fresh perspective on how to navigate the complexities of modern society. Whether you are an economist, psychologist, marketer, student, or simply someone interested in understanding the human mind and its impact on the economy, "Misbehaving: The Making of Behavioral Economics" is a must-read.
Join Richard H. Thaler on this captivating journey into the fascinating world of behavioral economics and unlock new ways to approach decision-making.
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Product Buying Guide
Misbehaving: The Making of Behavioral Economics is a thought-provoking book that delves into the history and evolution of economics, shedding light on the emergence of the behavioral economics field. It offers fascinating insights and challenges traditional economic theories, making it an engaging read for anyone interested in economics and human behavior.
Product Specifications
- Misbehaving: The Making of Behavioral Economics
- Paperback
- Richard H. Thaler
- June 14, 2016
Key Features
- Provides a history of the economics profession and the emergence of the behavioral economics field
- Challenges traditional economic theories and offers compelling insights
- Written by Richard H. Thaler, a prominent figure in the field and a professor of behavioral science and economics at the University of Chicago Booth School of Business
- Engrossing and highly relevant content with dry humor and fascinating examples
Usage Scenarios
- Perfect for individuals interested in the intersection of economics and human behavior
- Suitable for students, professionals, and enthusiasts seeking a deeper understanding of economic theories and their real-world applications
Usage Scenarios
- Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
- Thinking, Fast and Slow by Daniel Kahneman
Some User Review
- The book is a captivating journey into the world of behavioral economics, providing invaluable insights and a unique perspective on economic theories.
- Thaler's writing style and humor make complex concepts easily digestible, keeping the reader engaged throughout.
- An essential read for anyone seeking to expand their knowledge of economics and understand the impact of human behavior on decision-making.
Competitors
- Provides details about the average price range in the given target location
- Discuss the value proposition of the book and its competitive pricing compared to similar titles in the market
Buying Considerations
- Consider the relevance of the book to your interests and educational or professional needs
- Take into account Richard H. Thaler's expertise and position as a prominent figure in the field
- Review the overwhelmingly positive feedback from readers to gauge the book's impact and relevance
Conclusion
Misbehaving: The Making of Behavioral Economics is a captivating exploration of the evolution of economic thought and the integration of human behavior into traditional economic theories. With engaging content, insightful narratives, and a touch of dry humor, this book is an essential addition to the library of anyone intrigued by economics, human behavior, and the intersection of the two fields.
View LessMisbehaving: The Making of Behavioral Economics is a thought-provoking book that delves into the history and evolution of economics, shedding light on the emergence of the behavioral economics field. It offers fascinating insights and challenges traditional economic theories, making it an engaging read for anyone interested in economics and human behavior. Continue Reading
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Features & Benefits
- Engrossing and highly relevant
- Dense with fascinating examples
- A rebel with a cause
- An excellent read on the shortcomings of classical economic and finance theory
- The story behind some of the most important insights in modern economics
- No better guide to this new and exciting economics
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