The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and SaveOur Lives

"The Hidden Brain: How Our UnConscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives" is a thought-provoking book that delves into the inner workings of our unConscious minds and explores how they influence our decision making in various aspects of life. Written by a renowned social science journalist and storyteller, the book presents new and eye-opening material in a professional and enlightening manner. The author has collected a wide range of stories and examples to illustrate the concept of the "Hidden Brain," shedding light on the seemingly absurd and flawed nature of human thinking. Through these narratives, readers gain a better understanding of their own individual and collective shortcomings and learn how to navigate through these pitfalls. While some readers found the book to be a narrowly focused on its central theme, others appreciated its variety of arenas and situations in which the concept of the Hidden Brain is explored. The book is described as an enjoyable and easy read, filled with interesting stories and ideas that invite introspection. The overall reception of "The Hidden Brain" is positive, with readers appreciating its ability to provoke thought and challenge deeply ingrained biases. The book emphasizes the importance of understanding our hidden brain as a means to overcome obstacles such as racial, gender, and intellectual biases, ultimately contributing to cultural evolution.