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Item #:
43339209
Research Methods in Business Studies, (Paperback)
Item #:
43339209
NZD 167
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This accessible guide provides clear, practical explanations of key research methods in business studies.
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What Stands Out
Comprehensive Coverage
Offers an in-depth exploration of research methods tailored for business studies, ensuring students gain a thorough understanding of qualitative and quantitative techniques.
Practical Insights
Equips readers with real-world examples and case studies, bridging the gap between theory and practice, which enhances learning and application in business contexts.
User-Friendly Format
Designed with clear headings and structured content, making complex research concepts accessible and easy to navigate for students and professionals alike, enhancing study efficiency.
Product Details
- This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
| Manual & guide type | Instruction Manual |
| Book format | Paperback |
| Edition | 5th revised Edition |
| Pages | 348 |
| Language | English |
| Brand | Pervez Ghauri |
| Author | Pervez Ghauri |
| Subgenre | Management |
| Genre | Business & Investing |
| Bisac subject heading | Business & Economics |
| Series title | No Series |
| Dimensions | 6.70 x 0.60 x 9.50 in (17 x 1.5 x 24.1 cm) |
| Age group | Adult |
| Retail packaging | Single Piece |
| Original languages | English |
Who Should Buy?
-
Business Students
Ideal for undergraduate and master's students seeking to understand research methodologies applicable in business contexts.
-
Research Practitioners
Helpful for researchers, offering essential tools and techniques for conducting business-related studies effectively.
-
Educators and Trainers
Useful for instructors teaching research methods as it provides structured approaches and pedagogical strategies.
-
Casual Readers
Not suitable for those without a professional interest in research methods, as it can be overly technical.
Product Description
About This Item
Introducing the Fifth Edition of Research Methods in Business Studies Paperback! Are you a student or professional looking to enhance your research skills in the field of business studies? Look no further! Our Research Methods in Business Studies Edition 5 Paperback is the perfect companion to help you master the art of conducting effective and meaningful research in the business world. Whether you're a beginner or an experienced researcher, this comprehensive guide has got you covered. With its user-friendly format and detailed explanations, it provides a step-by-step approach to conducting research in the context of business studies. This book covers a wide range of research methods, including quantitative and qualitative approaches, mixed methods research, experimental research, survey research, case study research, action research, ethnographic research, correlational research, phenomenological research, grounded theory research, secondary research, and systematic literature reviews. But that's not all! You'll also learn about various aspects of the research process, such as research design, research methodology, research instruments, data collection techniques, data analysis methods, sample selection methods, validity and reliability considerations, ethical considerations, limitations, writing research reports, presenting research findings, research proposal writing, research ethics, data interpretation, literature review, sampling techniques, and statistical analysis. Whether you're interested in exploring new research topics, analyzing data, or interpreting research findings, this book will equip you with the knowledge and skills to excel in your business studies research endeavors. So why wait? Enhance your research capabilities and stay ahead in the competitive world of business studies. Order your copy of Research Methods in Business Studies Edition 5 Paperback today and embark on a rewarding journey towards becoming a research expert!.
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Customer Questions & Answers
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Question:
What does the guide provide?
Answer: Clear, practical explanations of key research methods in business studies. -
Question:
What topics are covered?
Answer: Data collection, analysis, problem solving, research question formulation, choosing appropriate research methods, qualitative and quantitative methods, writing reports and dissertations. -
Question:
What is new in the fifth edition?
Answer: New chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Updated cases and examples.
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Pros
- Clear and engaging writing style
- Comprehensive coverage of methods
- Practical examples and case studies
- User-friendly for students
- Helpful for both beginners and experts
Cons
- Some sections may feel repetitive.
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NZD 167
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Features & Benefits
- Step-by-step approach to data collection, analysis, and problem solving.
- Learn how to formulate a research question and choose the appropriate research method.
- Evaluate qualitative and quantitative methods and their consequences.
- Instructions on how to write reports and dissertations in a structured and concise style.
- New chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis.
- Updated cases and examples for increased applicability in various situations.
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