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Item #:
194987575
Unlevel the Playing Field: The Biggest Mindshift in PPC History
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Item #:
194987575
NZD 64
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Unlevel the Playing Field reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
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What Stands Out
Game-Changing Insights
Delivers groundbreaking perspectives on PPC advertising that challenge traditional methods, ensuring marketers gain a competitive edge in their strategies and outcomes.
Expertise from Leaders
Written by industry experts, offering credible, actionable advice and proven techniques that empower professionals to improve their PPC performance effectively.
Comprehensive Strategies
Covers a range of PPC tactics that adapt to evolving trends, equipping advertisers with the tools needed to navigate complex digital marketing landscapes successfully.
Product Details
| Publisher | Modern Marketing Masters |
| Publication date | January 25, 2022 |
| Language | English |
| Print length | 262 pages |
| ISBN-10 | 1544523343 |
| ISBN-13 | 978-1544523347 |
| Item Weight | 1.03 pounds (470 grams) |
| Dimensions | 5.5 x 0.75 x 8.5 inches (14 x 1.9 x 21.6 cm) |
Who Should Buy?
-
PPC Professionals
This book is ideal for PPC specialists seeking innovative strategies to enhance their advertising campaigns and effectiveness.
-
Marketing Students
Students studying digital marketing will gain valuable insights into PPC trends and concepts crucial for their future careers.
-
Business Owners
Entrepreneurs looking to optimize their ad spend and increase ROI will find actionable advice tailored to their needs.
-
Beginner Marketers
Newcomers to marketing might find the concepts advanced, requiring prior knowledge to fully grasp the content presented.
Product Description
Unlevel the Playing Field: The Biggest Mindshift in PPC History
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Intelligence & Semantics Editorial Review
Unlevel the Playing Field: The Biggest Mindshift in PPC History is a revolutionary guide authored by Fred Vallaeys, a founding member of Google AdWords. This 262-page book, published by Modern Marketing Masters, delves deep into the landscape of PPC, emphasizing the importance of blending human intuition with AI and automation to enhance advertising strategies. Vallaeys effectively conveys his insights on the necessity of adapting to Google's evolving technological landscape, noting that advertisers must leverage both advanced automation and their own expertise for optimal results. His actionable advice is designed to help marketers not only navigate the complexities of PPC but also regain confidence in an automated world. The focus on the future of advertising makes it a crucial read for paid search professionals looking for a competitive edge.
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Pros
- Insightful strategies for adapting to PPC automation.
- Combines AI insights with human intuition effectively.
- Thorough explanation of Google Ads ecosystem.
- Practical tips for immediate application in campaigns.
- A thought-provoking perspective on online advertising.
Cons
- Some readers may find the automation emphasis challenging.
Product Price History
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NZD 64
Order now and get it around Monday, October 05
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
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Features & Benefits
- Learn to stand out in a crowded digital marketing space.
- Discover the power of automation layering in PPC.
- Enhance campaign profitability through innovative strategies.
- Suitable for both agencies and in-house marketers.
- Focus on key areas: bidding, targeting, and messaging.
- Transform ad platforms to work in your favor.
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