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Selling is an Away Game: Close Business and Compete in a Complex World
90% of respondents would recommend this to a friend
NZD 35
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Selling Is an Away Game challenges traditional sales methods and transforms how salespeople approach the competitive landscape.
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Product Details
| Publisher | Morgan James Publishing |
| Publication date | April 16, 2024 |
| Language | English |
| Print length | 164 pages |
| ISBN-10 | 1636984428 |
| ISBN-13 | 978-1636984421 |
| Item Weight | 8.8 ounces (249.48 grams) |
| Dimensions | 6 x 0.38 x 9 inches (15.2 x 1 x 22.9 cm) |
Who Should Buy?
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Sales Professionals
Ideal for salespeople seeking strategies to navigate complex business environments for successful closures.
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Business Strategists
Useful for strategists aiming to enhance their competitive edge through refined selling techniques and insights.
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Entrepreneurs
Beneficial for entrepreneurs who need to adapt their selling approaches to meet varying market challenges.
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Amateur Salespeople
Not suitable for beginners who may find the concepts too advanced to grasp and apply effectively.
Product Description
Selling is an Away Game: Close Business and Compete in a Complex World
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Mentoring & Coaching Editorial Review
Selling is an Away Game: Close Business and Compete in a Complex World provides insightful guidance from Lance Tyson, who draws from extensive experience coaching sales leaders. The book focuses on the complexities of modern selling, emphasizing that successful sales processes rely on understanding buyer behavior. Tyson presents a six-step framework: Connect, Evaluate, Diagnose, Prescribe, Dialogue, and Close, which mirrors a doctor's visit in its structured approach to solving problems. Readers will appreciate the practical advice tied to sales metrics and the importance of effective communication in building relationships. Reviews highlight the book's engaging style and memorable concepts, making it a valuable resource.
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Pros
- Engaging writing style keeps readers interested.
- Practical six-step sales process is easy to follow.
- Strong focus on buyer behavior enhances understanding.
- Highlights offer quick references for key concepts.
- Useful for both sales veterans and new entrants.
Cons
- Some concepts may feel familiar to experienced readers.
Product Price History
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NZD 35
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Features & Benefits
- Comprehensive guide on modern sales strategies.
- Focuses on understanding the buyer's mindset.
- Develops practical tactics for effective selling.
- Written by industry veteran with over 20 years of experience.
- Aims to increase sales production and reduce sales cycle time.
- Essential for sales professionals looking to gain a competitive edge.
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