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Item #:
20146171
Trustworthy Online Controlled Experiments
90% of respondents would recommend this to a friend
Item #:
20146171
NZD 87
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This book is the new bible of how to get from data to decisions in the digital age, with dedicated sections written for business leaders, engineers, and data analysts.
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What Stands Out
In-Depth Methodology
This edition presents comprehensive methodologies for conducting reliable online experiments, enabling researchers to improve their experimental designs and outcomes significantly.
Practical Applications
It includes real-world applications that demonstrate effective execution, providing readers with actionable insights tailored for various fields involving online experimentation.
Expert Contributions
Featuring insights from leading experts, this edition ensures up-to-date knowledge in the field, fostering trust and reliability in study results tailored to contemporary digital engagement.
Product Details
- Practical guide to trustworthy online controlled experiments
- Written by experts from Google, LinkedIn, and Microsoft
- Explains how to accelerate innovation using A/B testing
- Provides real-world examples and lessons learned
- Covers advanced topics for practitioners
- Includes tips on avoiding pitfalls and understanding statistical issues
| Publisher | Cambridge University Press |
| Publication date | April 2, 2020 |
| Edition | 1st |
| Language | English |
| Print length | 290 pages |
| ISBN-10 | 1108724264 |
| ISBN-13 | 978-1108724265 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6 x 0.66 x 9 inches (15.2 x 1.7 x 22.9 cm) |
Who Should Buy?
-
Researchers in Academia
This book offers rigorous methodologies essential for conducting online experiments in academic research contexts.
-
Data Scientists
Data scientists can benefit from the insights on experimentation rigor and statistical analysis tailored for online environments.
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Product Managers
Product managers seeking to improve user engagement through validated experiments will find practical techniques to enhance decision-making.
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Beginners in Statistics
Those without a statistical background might struggle with complex concepts and methodologies presented in the book.
Product Description
Trustworthy Online Controlled Experiments
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Data Mining Editorial Review
"Trustworthy Online Controlled Experiments (A Practical Guide to A/B Testing)" is a guide to AB testing suitable for people of all levels with good suggestions and advice on how to conduct A/B testing. The book provides good examples, but the technical part lacks detail and is sloppy. Although the book is a great reference for AB testing with useful insights into its pitfalls and challenges, some readers find that the content is superficial. It offers statistical content that could be more detailed and concise organizational content. Despite the flaws, this book covers AB testing topics such as creating metrics and answers industry-standard A/B testing questions. It is highly recommended for people interested in AB testing and CRO.
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Pros
- Good suggestions and advice on how to conduct AB testing
- Covers AB testing topics such as creating metrics and answers industry-standard A/B testing questions
- Provides useful industry insights with very little fluff
- Highly recommended for people interested in AB testing and CRO
Cons
- Technical part is lacking and sloppy
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NZD 87
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Features & Benefits
- The book is the definitive text on A/B testing, which is the gold standard of creating verifiable and repeatable experiments.
- The authors are experts in the field of online controlled experiments, with decades of experience at Microsoft, Google, LinkedIn, and Amazon.
- The book includes practical examples, pitfalls, and advice for students and industry professionals.
- The book is written in a format that is accessible and enjoyable to all readers.
- It covers advanced topics for experienced practitioners, while also serving as a comprehensive guide for beginners.
- The book provides insight into the decision-making process of some of the world's most successful companies.
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