RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz

Say good-bye to unwanted yellow tones and boost brightness with PlatinumX.

RUSK

Item #: 24244195

RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz

89% of respondents would recommend this to a friend

Item #: 24244195

NZD 46

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Say good-bye to unwanted yellow tones and boost brightness with PlatinumX.

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What Stands Out

Color Boost

Enhances and brightens platinum, silver, gray, and blonde hair, ensuring vibrant and lustrous color while preventing dullness.

Gentle Cleansing

Softly cleans hair without stripping natural oils, making it ideal for delicate color-treated strands.

Targeted Formula

Specifically designed for light shades, effectively reducing brassiness and maintaining a cool tone for stunning radiant results.

Product Details

Gentle cleansing shampoo specifically formulated for silver, gray, and white hair
Helps to brighten and enhance the natural color of the hair
Contains quality ingredients to nourish and strengthen hair strands
Removes yellow tones and brassiness from the hair
Leaves hair feeling clean, refreshed, and with a healthy shine
Ideal for daily use to maintain vibrant and luminous hair

Product Dimensions	2 x 2 x 8.63 inches (5.1 x 5.1 x 21.9 cm); 8 ounces (226.8 grams)
Item model number	IRDSPS12
UPC	611186047576
Manufacturer	RUSK
Item Form	Liquid
Hair Type	All
Scent Name	Honey
Other Special Features of the Product	RUSK hair care products can be used on all hair types to bring back vitality to fine, limp, or faded hair
Product Benefits	RUSK hair care products can be used on all hair types to bring back vitality to fine, limp, or faded hair
Suitable Hair Color	White
Brand Name	RUSK
Age Range Description	Adult
Global Trade Identification Number	00611186047576
Model Number	IRDSPS12
Manufacturer Part Number	IRDSPS12
Liquid Volume	12 Fluid Ounces
Number of Items	1
Item Weight	8 ounces (226.8 grams)
Item Dimensions	2 x 2 x 8.63 inches (5.1 x 5.1 x 21.9 cm)
Unit Count	12 Fluid Ounces
Active Ingredients	glycerin,nicotinamide,sodium hyaluronate
Recommended Uses For Product	salon

Who Should Buy?

Platinum Hair Users
Ideal for those with platinum hair looking to maintain brightness and prevent yellowing from environmental factors.
Gray Hair Care
Perfect for individuals with gray or silver hair seeking to enhance shine and enhance their natural color.
Blonde Maintenance
Beneficial for blonde hair users wanting to keep their hair color vibrant while gently cleansing and nourishing.

Natural Dark Hair
Not suitable for users with naturally dark hair who may find little benefit in a color-boosting product.

Product Description

RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz

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Product Buying Guide

The RUSK Deepshine Platinum Shampoo is a top choice for individuals with silver, gray, or white hair seeking gentle cleansing and brightening benefits. Developed to enhance the radiance of specific hair colors, this product is designed to cater to the needs of its target users in {{COUNTRY}}. Continue Reading

Customer Questions & Answers

Question: What is RUSK Deepshine Platinum Shampoo best used for?

Answer: RUSK Deepshine Platinum Shampoo is specifically designed for individuals with platinum, silver, gray, white, or blonde hair. Its gentle cleansing formula brightens dull hair while removing unwanted brassy tones. The unique blend of violet pigments helps to enhance the silver or blonde hues, making it ideal for maintaining vibrant color in treated or natural blonde hair. For those with highlighted or bleached hair, using this shampoo can help preserve the brightness and prevent yellowing, ensuring your locks look radiant and fresh.
Question: How often should I use RUSK Deepshine Platinum Shampoo?

Answer: For optimal results, it's recommended to use RUSK Deepshine Platinum Shampoo 2-3 times a week depending on your hair's specific needs. Overusing it might lead to dryness, especially for color-treated hair. Alternating with a moisturizing shampoo can help maintain moisture levels while still benefiting from the toning effects of the Deepshine formula. If your hair tends to become brassy quickly, you might increase usage to see how your locks respond to the shampoo.
Question: Is RUSK Deepshine Platinum Shampoo safe for color-treated hair?

Answer: Yes, RUSK Deepshine Platinum Shampoo is formulated to be safe for color-treated hair. It helps preserve and enhance the vibrancy of platinum, silver, gray, or blonde hues without stripping color. The gentle cleansing action removes impurities and buildup while keeping your hair looking healthy and radiant. This makes it a great choice for anyone wanting to maintain their salon-fresh color between visits.
Question: Can RUSK Deepshine Platinum Shampoo help with brassiness in hair?

Answer: Absolutely! RUSK Deepshine Platinum Shampoo contains violet pigments that neutralize yellow and brassy tones, which is particularly beneficial for blonde and gray shades. By using this shampoo regularly, you can achieve a cooler, more luminous hue. This is especially helpful for those who have recently dyed their hair, as maintaining the right tone is essential for preventing unwanted color changes over time.
Question: What other products can I use with RUSK Deepshine Platinum Shampoo?

Answer: To maximize the benefits of RUSK Deepshine Platinum Shampoo, pair it with complementary products like the RUSK Deepshine Platinum Conditioner or a leave-in treatment designed for color-treated hair. These products work together to hydrate and protect your hair while enhancing color vibrancy. Utilizing a complete hair care routine helps maintain your beautiful blonde or silver locks by providing the necessary moisture and protection from environmental stressors.
Question: Is RUSK Deepshine Platinum Shampoo sulfate-free?

Answer: RUSK Deepshine Platinum Shampoo is formulated without sulfates, which makes it gentler on hair and perfect for maintaining color-treated strands. Sulfate-free formulas help to retain moisture and prevent the hair from becoming dry or damaged. This is especially important for individuals with highlighted or processed hair, as sulfates can strip away color and leave hair feeling rough. Choosing a sulfate-free shampoo like RUSK ensures that your hair remains healthy and vibrant.
Question: How can I apply RUSK Deepshine Platinum Shampoo for the best results?

Answer: For best results with RUSK Deepshine Platinum Shampoo, wet your hair thoroughly before applying a generous amount. Massage the shampoo gently into your scalp and through the lengths of your hair. Allow it to sit for a minute or two to let the violet pigments and cleansing agents work effectively. Rinse thoroughly and follow up with a suitable conditioner for your hair type. This application method ensures that your hair is not only cleansed but also treated for excellent color maintenance.
Question: What scents does RUSK Deepshine Platinum Shampoo have?

Answer: RUSK Deepshine Platinum Shampoo features a light, pleasant fragrance that can enhance your washing experience. This scent is fresh and uplifting, making your hair care routine more enjoyable. The fragrance does not overpower, allowing you to feel refreshed without being overwhelmed. Many users appreciate this subtle aroma that lingers lightly after rinsing, adding to the overall hair pampering experience.
Question: Are there any user reviews available for RUSK Deepshine Platinum Shampoo?

Answer: Yes, many users have left reviews highlighting their positive experiences with RUSK Deepshine Platinum Shampoo. Customers often note improvements in their hair’s brightness, reduction of brassiness, and overall health while using the product. Users with color-treated hair commonly share that it helps in maintaining their desired hues longer and adds a luxurious shine. Reading through reviews can provide insights into how well this shampoo works and its effectiveness for different hair types.
Question: Where can I buy RUSK Deepshine Platinum Shampoo in New Zealand?

Answer: You can buy RUSK Deepshine Platinum Shampoo in New Zealand exclusively from Ubuy. Ubuy provides a convenient platform for ordering this specialized shampoo, ensuring that you have access to a product that is tailored for platinum, silver, gray, and blonde hair care. Whether you need it delivered to your home or prefer in-store pickup, Ubuy has you covered for acquiring this essential hair care product.

RUSK Shampoos IRDSPS12 Editorial Review

The RUSK Platinumx Shampoo is a popular choice for those with white or gray hair who want to maintain a cool, silver tone. While it is not explicitly marketed as a "white shampoo," customers have found that this product effectively controls color tone and helps to make gold blonde hair appear whiter. After using this shampoo, many customers have noticed that their hair becomes shiny, silky, and free from yellow tinges. The Consistency of the RUSK Platinumx Shampoo is thick, which makes it easy to apply and lather. It has a pleasant scent that adds to the overall experience of using this product. Customers love how gentle and non-irritating this shampoo is, as it doesn't cause any itching or dryness on the scalp. Additionally, it is suitable for daily use, although some customers choose to alternate it with another shampoo to prevent dryness or flakes. However, it's important to note that the RUSK Platinumx Shampoo is not sulfate-free. It contains Ammonium Laureth Sulfate and Ammonium Lauryl Sulfate, which some customers may want to avoid, especially if they have keratin-treated hair. Additionally, there is some uncertainty surrounding the cruelty-free status of this product, as the company has not provided enough information on animal testing. Overall, the RUSK Platinumx Shampoo receives positive feedback for its ability to control color tone, leave hair silky and shiny, and prevent purple staining. However, it may not be suitable for those looking for a sulfate-free or explicitly cruelty-free option.

Customer Reviews & Ratings

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Pros

Controls color tone, making blonde hair appear whiter
Leaves hair silky and shiny
Does not cause itching or dryness on the scalp
Can be used daily without turning hair purple
Helps to prevent yellow tinges

Cons

Contains sulfates, which may not be suitable for everyone

Platform Trust & Buyer Confidence

4.1/5 355 reviews

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customer

Verified buyer

“Great service and delivery wasn't to long considering it came from American.”

3 August 2026 · via Trustpilot

Dneah

Verified buyer

“Product came earlier than expected (shipped from US to NZ), in about 3 weeks. No damages and product was exactly as advertised!”

15-Jul-26 · via Trustpilot

Andrea

Verified buyer

“Quick delivery and my Goop products are exactly as ordered thank you”

5 August 2026 · via Trustpilot

Keith

Verified buyer

“All went promised. Arrived earlier than expected”

8 August 2026 · via Trustpilot

Haley

Verified buyer

“America to New Zealand in under a week, safe and sound. Highly recommend!”

10 August 2026 · via Trustpilot

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Important information

Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

NZD 46

Order now and get it around Wednesday, September 16

QTY:

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Features & Benefits

Neutralizes yellow tones and boosts hair brightness.
Features nourishing ingredients like wheat protein, honey, and citrus extracts.
Protects color-treated hair from damage while enhancing vibrancy.
Safe for all hair types, including color and chemically treated hair.
Professional quality ensures consistent, salon-grade results.
Investing in RUSK products saves money by prolonging hair health.

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Platform Trust & Buyer Confidence

RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz