Item #:
216660947
B2B Applications CRM A Complete Guide - 2020 Edition
Item #:
216660947
NZD 205
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- Organizations that rely on B2B Applications CRM face mounting pressure to deliver seamless customer experiences while keeping data accurate, secure, and actionable. Many struggle to identify gaps, prioritize improvements, and measure results across the full lifecycle of their CRM initiatives. This guide provides a practical pathway to turn those challenges into measurable performance gains.The Self-Assessment methodology is organized around seven critical criteria, Recognize, Define, Measure, Analyze, Improve, Control, and Sustain. Hundreds of targeted B2B Applications CRM questions are grouped within each criterion. Readers assign a score of 1-5 to every question, generating a radar-chart Scorecard that instantly reveals which CRM areas require attention. Even professionals with limited CRM background can complete the assessment quickly and obtain a clear visual map of strengths and weaknesses.Included Professional Toolkit (55+ Practitioner Tools): Every deliverable has been validated against the current B2B Applications CRM landscape and refreshed before it reaches you, so you can open a file, insert your own data, and present it in a meeting the same day. The toolkit opens with a Platinum Tier of centrepiece deliverables: a master implementation playbook, a week-by-week 90-day roadmap that assigns owners, deliverables, and acceptance criteria, and a master dashboard that consolidates key metrics, formulas, targets, and data sources. Supporting sections cover Getting Started, Self Assessment and Diagnostics, Requirements and Goal Setting, Models and Frameworks, Processes and Execution, Performance and KPIs, Quality and Governance, Sustainment and Improvement, Advanced Topics, and Reference and Quick Cards. The collection includes roughly 36 Excel workbooks and 24 PDF guides, each built specifically for B2B Applications CRM rather than generic templates. Every Excel workbook contains an Instructions sheet, a working sheet, and a Pro Tips & Common Mistakes sheet; each PDF includes Pro Tips, Common Mistakes, and a Quick Reference section. A START HERE guide enables the first tools to be operational within thirty minutes.Every purchase includes Lifetime Updates. As B2B Applications CRM evolves, you receive refreshed content and updated toolkit materials, ensuring that your guidance remains current and aligned with emerging best practices.This book is ideal for CRM Program Managers, Business Analysts, and Chief Customer Officers who need to evaluate their organization's CRM maturity, prioritize remediation projects, and drive continuous improvement. For example, a CRM Program Manager preparing a quarterly board review can use the assessment to produce a concise Scorecard and leverage the implementation playbook to outline the next 90-day action plan.Developed by The Art of Service, business process architects serving over 100,000 professionals across 160 countries since 2000. Every book and toolkit draws on 25 years of operational excellence research and a continuously updated knowledge base spanning hundreds of industry frameworks.
| Publisher | 5STARCooks |
| Publication date | March 15, 2021 |
| Language | English |
| Print length | 314 pages |
| ISBN-10 | 1867307936 |
| ISBN-13 | 978-1867307938 |
| Item Weight | 14.9 ounces (422.42 grams) |
| Dimensions | 6 x 0.79 x 9 inches (15.2 x 2 x 22.9 cm) |
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B2B Applications CRM A Complete Guide - 2020 Edition
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Features & Benefits
- Transform challenges into measurable results with expert guidance.
- Self-Assessment methodology identifies strengths and weaknesses.
- Includes 55+ Practitioner Tools for immediate application.
- Access to lifetime updates to stay aligned with best practices.
- Ideal for CRM Program Managers and Business Analysts seeking improvement.
- Quick start capability with essential tools operational in 30 minutes.
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