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Item #:
230325819
How to Plan Advertising
Item #:
230325819
NZD 207
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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned.
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Product Details
- How to Plan Advertising
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | May, 2001 |
| Pages | 224 |
| Reading level | Undergraduate |
| Number in series | 1 |
| Edition | 2nd Edition |
| Publisher | Cengage Learning EMEA |
| Original languages | English |
| Language | English |
| Assembled product height | 1.0 IN |
| Assembled product weight | 14.4 oz (408.24 grams) |
| Bisac subject heading | Advertising & Promotion |
Product Description
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Customer Questions & Answers
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Question:
What topics does the book cover?
Answer: The book covers core strategy formulation, inspiring briefs, and evaluating advertising effectiveness. -
Question:
Who is this book for?
Answer: This book is designed for planners and anyone looking to improve their advertising skills. -
Question:
Is this book suitable for beginners?
Answer: Yes, the structured approach makes it accessible for both beginners and experienced planners.
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NZD 207
Order now and get it around Wednesday, July 15
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QTY:
Only 5 items left in stock.
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Structured approach to planning.
- Focus on core strategy formulation.
- Guidance on transforming strategy into an inspiring brief.
- Evaluation of advertising effectiveness included.
- Comprehensive resource for planners.
- Ideal for enhancing advertising skills.