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Contagious: Why Things Catch On
Item #: 2926394

Contagious: Why Things Catch On

Item #: 2926394

NZD 28

NZD 51

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What Stands Out

Viral Marketing Insights
Explores the psychology of why certain ideas become popular, offering actionable strategies for creating contagious content and effective marketing campaigns.
Research-Backed Strategies
Based on extensive research and real-world examples, providing readers with proven techniques to enhance word-of-mouth promotion and social sharing.
Engaging Writing Style
Written in an accessible and engaging manner, making it easy to understand complex concepts while keeping readers motivated and inspired to apply the strategies.

Product Details

Find the popular book Contagious: Why Things Catch On at Ubuy New Zealand. Get your copy today and discover the secrets behind viral phenomena.
Publisher Simon & Schuster
Publication date May 3, 2016
Edition Reprint
Language English
Print length 256 pages
ISBN-10 9781451686586
ISBN-13 978-1451686586
Item Weight 8 ounces (226.8 grams)
Dimensions 5.5 x 0.6 x 8.38 inches (14 x 1.5 x 21.3 cm)

Who Should Buy?

Suitable For
  • Marketers

    Professionals looking to understand how ideas spread, and effective strategies for promoting products through word-of-mouth.

  • Entrepreneurs

    Startup founders seeking insights on creating viral marketing campaigns to gain traction and visibility for their businesses.

  • Content Creators

    Individuals producing content who wish to learn the principles of virality to enhance audience engagement and sharing.

Not Suitable For
  • Casual Readers

    Readers looking for light fiction or entertainment may find the book's content academic and less appealing.

Product Description

Contagious: Why Things Catch On

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Multilevel Editorial Review

Contagious: Why Things Catch On by Jonah Berger explores the science behind why certain ideas and products become popular while others fade into obscurity. Using the STEPPS framework—Social currency, Triggers, Emotion, Public, Practical value, and Stories—Berger illustrates with real-life examples how businesses can effectively leverage word-of-mouth marketing and social influence to drive success. The book challenges traditional marketing assumptions, contending that personal recommendations often hold more sway than advertisements. Readers will find engaging narratives, statistics, and actionable insights that can be crucial for anyone interested in marketing, psychology, or entrepreneurship.

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Pros

  • Engaging read with compelling real-life examples
  • Explains marketing dynamics in an easy-to-understand manner
  • Useful for students and entrepreneurs alike
  • Provides actionable insights and statistics
  • Teaches how to leverage word-of-mouth marketing

Cons

  • Repetitive writing style can feel redundant at times

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