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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
| Publisher | Pearson |
| Publication date | January 1, 2014 |
| Edition | 17th edition |
| Language | English |
| ISBN-10 | 1292220171 |
| ISBN-13 | 978-1292220178 |
| Item Weight | 3.48 pounds (1.58 kg) |
| Dimensions | 8.66 x 1.18 x 10.83 inches (22 x 3 x 27.5 cm) |
Ideal for undergraduate or graduate students seeking a comprehensive foundation in marketing principles and practices.
Useful for teachers looking for a well-structured textbook with relevant examples and supplementary teaching materials.
Beneficial for professionals wanting to reinforce their marketing knowledge and apply strategies in real-world scenarios.
Experienced marketers may find the content too basic and lacking advanced strategies or insights.
Principles of Marketing, Global Edition
The Principles of Marketing 17th Edition is designed to address the requirements of Principles of Marketing courses, offering a comprehensive and innovative approach towards creating value through customer connections and engagement. In today's fast-changing digital and social marketplace, marketers need to focus on building meaningful relationships with consumers. The book has been thoroughly revised to incorporate the latest trends impacting contemporary marketing, featuring real-life stories of companies leveraging digital technologies to enhance customer engagement and brand experiences. Additionally, the option of MyLab™ Marketing provides an online program for students to practice, test their understanding, and improve their results.
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The Principles of Marketing 17th Edition offers a cutting-edge approach to understanding and practicing modern marketing principles. With its customer-value framework, real-life stories of digital marketing trends, and the option for MyLab™ Marketing, it is an invaluable resource for students and instructors alike.
View LessThe Principles of Marketing 17th Edition is designed to address the requirements of Principles of Marketing courses, offering a comprehensive and innovative approach towards creating value through customer connections and engagement. In today's fast-changing digital and social marketplace, marketers need to focus on building meaningful relationships with consumers. The book has been thoroughly revised to incorporate the latest trends impacting contemporary marketing, featuring real-life stories of companies leveraging digital technologies to enhance customer engagement and brand experiences. Additionally, the option of MyLab™ Marketing provides an online program for students to practice, test their understanding, and improve their results. Continue Reading
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