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Item #:
5714766
Principles of Marketing
87% of respondents would recommend this to a friend
Item #:
5714766
NZD 486
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What Stands Out
Comprehensive Coverage
The 17th Edition offers an in-depth analysis of modern marketing concepts, making it suitable for both students and practitioners looking to understand current industry trends and strategies.
Real-World Examples
This edition integrates practical case studies and examples, bridging the gap between theory and practice, which helps readers apply principles effectively in real-world scenarios.
Up-to-Date Insights
Reflecting the latest changes in digital marketing and consumer behavior, this edition equips readers with the necessary tools to navigate today’s dynamic marketing landscape efficiently.
Product Details
- Comprehensive text for Principles of Marketing courses
- Emphasizes creating value through customer connections and engagement
- Addresses the challenge of creating vibrant, interactive consumer communities
- Reflects major trends impacting contemporary marketing
- Includes stories illustrating the use of digital technologies for customer engagement
- Available with MyLab Marketing online program for student engagement and improved results
| Publisher | Pearson |
| Publication date | January 4, 2017 |
| Edition | 17th |
| Language | English |
| Print length | 736 pages |
| ISBN-10 | 013449251X |
| ISBN-13 | 978-0134492513 |
| Item Weight | 3.53 ounces (100.08 grams) |
| Dimensions | 11 x 8.6 x 1.1 inches (27.9 x 21.8 x 2.8 cm) |
Who Should Buy?
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Marketing Students
Ideal for undergraduate or graduate students seeking a comprehensive foundation in marketing principles and practices.
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Instructors
Useful for teachers looking for a well-structured textbook with relevant examples and supplementary teaching materials.
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Business Professionals
Beneficial for professionals wanting to reinforce their marketing knowledge and apply strategies in real-world scenarios.
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Veteran Marketers
Experienced marketers may find the content too basic and lacking advanced strategies or insights.
Product Description
Principles of Marketing
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Product Buying Guide
The Principles of Marketing 17th Edition is designed to address the requirements of Principles of Marketing courses, offering a comprehensive and innovative approach towards creating value through customer connections and engagement. In today's fast-changing digital and social marketplace, marketers need to focus on building meaningful relationships with consumers. The book has been thoroughly revised to incorporate the latest trends impacting contemporary marketing, featuring real-life stories of companies leveraging digital technologies to enhance customer engagement and brand experiences. Additionally, the option of MyLab™ Marketing provides an online program for students to practice, test their understanding, and improve their results.
Product Specifications
- Title: Principles of Marketing 17th Edition
- Format: Paperback
- Publisher: Pearson
- Language: English
- Edition: 17th Edition
- ISBN-10: 013449251X
- ISBN-13: 978-0134492513
Key Features
- Innovative customer-value framework
- Real-life stories illustrating digital marketing trends
- Option for MyLab™ Marketing online program
Usage Scenarios
- Ideal for students enrolled in Principles of Marketing courses
- Suitable for individuals seeking to understand value creation and customer relationships in marketing
- Beneficial for instructors looking for a comprehensive resource for teaching marketing concepts
Usage Scenarios
Competitor Analysis Not Available
Some User Review
- The book effectively presents marketing concepts within the context of customer value, making it engaging and relevant for students.
- The incorporation of real-life stories and examples adds practical insights into the application of digital marketing trends.
- The option for MyLab™ Marketing provides a valuable online tool for students to enhance their understanding and performance.
Competitors
- Price varies based on the edition and package options; customers should explore different vendors for the best deals.
- Considering the comprehensive content and the potential improvement offered by MyLab™ Marketing, the product provides good value for money.
Buying Considerations
- Check for package deals including the physical text and MyLab Marketing for potential cost savings.
- Consider exploring different vendors to find the most competitive pricing.
- Instructors should ensure that they have the correct package ISBN and Course ID for MyLab Marketing if they wish to integrate it into their course.
Conclusion
The Principles of Marketing 17th Edition offers a cutting-edge approach to understanding and practicing modern marketing principles. With its customer-value framework, real-life stories of digital marketing trends, and the option for MyLab™ Marketing, it is an invaluable resource for students and instructors alike.
View LessThe Principles of Marketing 17th Edition is designed to address the requirements of Principles of Marketing courses, offering a comprehensive and innovative approach towards creating value through customer connections and engagement. In today's fast-changing digital and social marketplace, marketers need to focus on building meaningful relationships with consumers. The book has been thoroughly revised to incorporate the latest trends impacting contemporary marketing, featuring real-life stories of companies leveraging digital technologies to enhance customer engagement and brand experiences. Additionally, the option of MyLab™ Marketing provides an online program for students to practice, test their understanding, and improve their results. Continue Reading
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Marketing Editorial Review
The Principles of Marketing 17th Edition is a highly recommended book for MBA classes. It provides relevant content and interesting company stories about well-known brands. The book is in great condition when rented. However, there are some issues with the new copies not being wrapped and having bent covers or sticky residue. Some customers have also encountered books with inconsistent printing and damaged covers.
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Pros
- Great value for MBA classes
- Relevant content with interesting company stories
- Good condition when rented
Cons
- New copies not wrapped, leading to bent covers and residue
Product Price History
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NZD 486
Order now and get it around Thursday, September 24
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
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Fastest cross-border delivery
Features & Benefits
- Comprehensive text for Principles of Marketing courses
- Teaches how to create customer connections and engagement
- Presenting marketing information in a customer-value framework
- 17th edition demonstrates how companies use digital technologies
- MyLab Marketing is an online homework, tutorial, and assessment program
- Available standalone or with MyLab Marketing
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