Features & Benefits
- Non-drying, non-dulling
- Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast
- Fast, easy, precise, no mess
- Waterproof + sweat-proof
- Never sticky or waxy
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What Stands Out
Root-Locking Technology
Innovative technology that anchors hair at the roots, significantly reducing shedding and breakage for healthier, fuller curls.
Sulfate-Free Formula
Gentle cleansing without harsh sulfates, ensuring that curls remain moisturized and vibrant, promoting overall hair health.
Rich Lathering Experience
Creates a luxurious, rich lather that effectively cleans without leaving residues, making it perfect for curly hair maintenance.
Product Details
- 100% clean shampoo with root-locking technology for all curl types
- Proprietary Procapil blend helps anchor hair to prevent shedding and breakage
- Sulfate-free formula removes build-up without leaving residues
- Leaves hair and scalp clean and in optimal condition
- Suitable for bouncier, weightless curls
- Contains ingredients like aloe leaf extract and hydrolyzed wheat protein for hair health
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
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Curly Hair Types
Ideal for individuals with curly hair who need moisture without buildup from sulfates.
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Hair Shedding Issues
Beneficial for those experiencing hair shedding due to its root-locking technology that anchors hair.
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Clean Ingredients Seekers
Perfect for consumers looking for sulfate-free products that prioritize clean and residue-free formulations.
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Straight Hair Users
May not be the best choice for those with straight hair types who do not require curl support.
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Heavy Product Users
Not suitable for users who frequently apply heavy styling products that require stronger cleansing formulas.
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Budget Conscious Shoppers
Potentially too expensive for shoppers looking for budget-friendly hair care options without special curl needs.
Product Description
Color Wow Curl Wow Curly Hair Products
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Product Buying Guide
Introducing COLOR Wow HOOKED 100% Clean Shampoo with Root-Locking Technology, the perfect solution for all curl types. This sulfate-free and residue-free shampoo is designed to lock in your locks and prevent excessive shedding and breakage. With its gentle yet effective formula, it removes build-up from styling products and leaves your hair and scalp clean and in optimal condition.
Product Specifications
- (14.7066 x 5.7912 x 5.7912) centimeters
- 0.34 kilograms
Key Features
- 100% clean, sulfate-free formula
- Root-Locking Technology prevents excessive shedding and breakage
- Removes build-up from styling products
- Gentle and residue-free formula
- Ideal for all curl types
Usage Scenarios
- For those looking to maintain optimal hair and scalp health
- For individuals with curly hair who want bouncier and weightless curls
- For people experiencing excessive shedding or hair loss from styling stressors
Introducing COLOR Wow HOOKED 100% Clean Shampoo with Root-Locking Technology, the perfect solution for all curl types. This sulfate-free and residue-free shampoo is designed to lock in your locks and prevent excessive shedding and breakage. With its gentle yet effective formula, it removes build-up from styling products and leaves your hair and scalp clean and in optimal condition. Continue Reading
Customer Questions & Answers
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Question:
Is it safe to use on color-treated hair?
Answer: Yes, it is safe for color-treated hair. -
Question:
Is it suitable for curly hair?
Answer: Yes, it is suitable for curly and coily hair types. -
Question:
Does it contain alcohol or salt?
Answer: No, it does not contain alcohol or salt.
COLOR WOW Shampoos & Conditioners Editorial Review
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23 April 2026 · via Trustpilot
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