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Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Our advanced-enzyme formula fights even the most stubborn stains. Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
Item #:
179925340
Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Rose Scent, 23.1 Fl Oz
2 Sustainability Highlights
Item #:
179925340
NZD 129
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Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Our advanced-enzyme formula fights even the most stubborn stains. Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
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What Stands Out
Ultra Concentrated
This detergent offers powerful cleaning in a compact formula, delivering 66 loads of laundry with minimal product usage, making it eco-friendly and economical.
Rose Scent
Infused with a delightful rose scent, it leaves your laundry smelling fresh and vibrant, enhancing your laundry experience without compromising on safety or sustainability.
Sustainable Choice
Made with plant-based ingredients and packaged in 100% recycled materials, Seventh Generation EasyDose reflects a commitment to environmental responsibility and consumer health.
Product Details
- Seventh Generation EasyDose Auto-Dosing Technology for precise detergent measurement
- Ultra-concentrated liquid laundry detergent: 66 loads in a compact 23oz bottle
- Advanced-enzyme formula fights tough stains with 0% dyes, synthetic fragrances, or artificial brighteners
- 60% less plastic, 50% less water, and 75% lighter than the 100oz bottle
- Rose scent made with 100% essential oils and botanical ingredients
- Certified B Corporation committed to reducing environmental impact and creating a sustainable supply chain
| Brand Name | Seventh Generation |
| Item Form | Liquid |
| Number of Items | 1 |
| UPC | 732913450923 |
| Global Trade Identification Number | 00732913450923 |
| Manufacturer | Unilever |
| Country of Origin | USA |
| Model Number | 00732913450923 |
| Part Number | 00732913450923 |
| Item Weight | 23 Ounces (652.05 grams) |
| Item Dimensions | 20.7 x 9.7 x 6 centimetres |
| Unit Count | 683.1485 millilitre |
| Liquid Volume | 23 Fluid Ounces |
| Package Size Name | 66 Loads |
| Material Type Free | Dye Free |
| Material Features | Concentrated |
| Allergen Information | Contains: Sulphites Free |
| Scent | Rose |
| Specific Uses For Product | Stain Remover |
| Benefits | Extra Cleaning Power |
| Formulation Type | Concentrated |
| Skin Type | All |
| Brand | Seventh Generation |
| Material feature | Concentrated |
Who Should Buy?
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Eco-Conscious Consumers
Ideal for users seeking environmentally friendly products with sustainable ingredients and packaging.
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High Efficiency Machines
Perfect for those with HE washers needing a concentrated detergent for optimal cleaning performance.
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Sensitive Skin
Great for individuals with sensitive skin, offering a gentle formula that minimizes irritation.
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Heavy Stain Users
Customers requiring strong stain-fighting power may find this product insufficient for tough laundry challenges.
Product Description
Sustainability Highlights
This product has sustainability features recognized by trusted certifications.
Safer chemicals
Made with chemicals safer for human health and the environment. As certified by
U.S. Environmental Protection Agency (EPA) Safer Choice certified products are made with safer ingredients for the health of families, pets, workplaces and the environment. Products have been evaluated by EPA scientists and every ingredient must meet safety criteria for both human health and the environment while ensuring they meet performance requirements. Safer Choice is an EPA Pollution Prevention (P2) programme, which includes practices that reduce, eliminate or prevent pollution at its source, such as using safer ingredients in products. Learn more about this certification
Packaging efficiency
Reduced air and/or water in the product or packaging for more efficient transportation. As certified by
[Amazon-developed Certification] Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight can lead to carbon emission reductions. Learn more about this certification
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Product Buying Guide
Seventh Generation Laundry Detergent is a revolutionary ultra-concentrated solution designed to make your laundry experience easier and more sustainable. The innovative easy dose auto dosing technology ensures the right amount of detergent every time, making it convenient and effective. With a refreshing Alpine Falls scent, and an advanced-enzyme formula that fights tough stains, this laundry detergent is a perfect choice for households looking for a sustainable and powerful cleaning solution.
Product Specifications
- 23 oz
- 66 loads
- Alpine Falls
- Certified B Corporation
Key Features
- Ensures the right amount of detergent every time with a simple squeeze, making laundry hassle-free.
- 66 loads in a compact 23oz bottle, using 60% less plastic and 50% less water, while being 75% lighter than the 100oz bottle.
- Fights even the most stubborn stains, providing a thorough and effective clean.
- Made from real ingredients, including 100% essential oils and botanical ingredients, for a refreshing Alpine Falls scent.
Usage Scenarios
- Ideal for families looking for an easy-to-use, convenient laundry detergent that provides a powerful clean with minimal environmental impact.
- Perfect for individuals seeking sustainable, eco-friendly products without compromising on quality and performance.
Some User Review
- The easy dosing technology is a game-changer! It makes doing laundry so much simpler and the detergent is highly effective in removing stains.
- I love the Alpine Falls scent! It's refreshing and not overpowering. Knowing that it's made with real ingredients is a big plus for me.
Competitors
- Despite its premium quality and eco-friendly design, Seventh Generation Laundry Detergent offers competitive pricing, making it an attractive choice for budget-conscious consumers.
Buying Considerations
- Seventh Generation's commitment to sustainability and environmental responsibility makes this laundry detergent an appealing choice for those who prioritize eco-friendly products.
- The easy dose auto dosing technology and ultra-concentrated formula offer unparalleled convenience, making laundry hassle-free and efficient.
Conclusion
Seventh Generation Laundry Detergent with its easy dose auto dosing technology, ultra-concentrated formula, refreshing Alpine Falls scent, and strong commitment to sustainability, is the perfect choice for households seeking a convenient, effective, and eco-friendly laundry solution.
View LessSeventh Generation Laundry Detergent is a revolutionary ultra-concentrated solution designed to make your laundry experience easier and more sustainable. The innovative easy dose auto dosing technology ensures the right amount of detergent every time, making it convenient and effective. With a refreshing Alpine Falls scent, and an advanced-enzyme formula that fights tough stains, this laundry detergent is a perfect choice for households looking for a sustainable and powerful cleaning solution. Continue Reading
Customer Questions & Answers
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Question:
Is this laundry detergent eco-friendly?
Answer: Yes, it uses 60% less plastic and 50% less water, and has no dyes or synthetic fragrances. -
Question:
How many loads can be washed with this detergent?
Answer: The compact 23oz bottle can wash up to 66 loads. -
Question:
Does this detergent contain artificial brighteners?
Answer: No, it does not contain artificial brighteners or dyes.
Seventh Generation 00732913450923 Editorial Review
**** The Seventh Generation EasyDose Laundry Detergent offers a unique approach to laundry cleaning with its ultra-concentrated formula designed for 66 loads. Customers have had mixed experiences with this product, particularly with its rose scent. While some users appreciate the scent, deeming it pleasant and natural, others find it underwhelming or even nauseating, suggesting that it strays from the true essence of a rose fragrance. The easy dosing feature has been recognized as a convenient innovation, allowing for precise measurements and preventing overdosing. However, its practicality has been called into question, with some Consumers stating that the need for precise dosing is not a significant concern in their laundry routines. In terms of effectiveness, feedback indicates that while the detergent works adequately for regular cleaning, some users feel it requires supplemental products to achieve optimal results, especially in terms of freshness and scent. This has led to varying opinions regarding its value for money. For individuals with sensitive skin, reactions have been noted, suggesting that while it may be marketed as a safe option, it can still irritate some users. For those who appreciate eco-friendly products and want to avoid harsh synthetic scents, this laundry detergent may provide a gentle alternative. However, potential buyers should Consider the mixed reviews regarding its scent profile and effectiveness before deciding if it's the right fit for their laundry needs. **
Customer Reviews & Ratings
507 customers ratings
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5 Star
68%
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4 Star
16%
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3 Star
8%
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2 Star
5%
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1 Star
3%
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Pros
- Easy dosing feature for precise measurements
- Eco-friendly formulation
- Great for avoiding synthetic fragrances
- Pleasant and natural scent appreciated by some users
Cons
- Price may be Considered high for the value received
Platform Trust & Buyer Confidence
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Ranee
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“Paint ordered from USA, u buy got the product to me in New Zealand in approx a week”
22 July 2026 · via Trustpilot
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“very speedy delivery,tracking info was superb-best experikence ever!!!”
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Nicholas
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“Love what I received and ordered found that usa clothes are more better quality and look better than the same clothes in my country but are harder to find here recommend ubuy 100%”
22 June 2026 · via Trustpilot
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Dneah
Verified buyer
“Product came earlier than expected (shipped from US to NZ), in about 3 weeks. No damages and product was exactly as advertised!”
15-Jul-26 · via Trustpilot
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Tania
Verified buyer
“Easy to order, easy to track and the product is great to use. Also, the person-to-person (not automated) phone call I got to confirm that I'd received the item was wonderful ??”
11-Jul-26 · via Trustpilot
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NZD 129
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Features & Benefits
- Measures the right detergent amount every time
- Advanced-enzyme formula fights even the most stubborn stains
- 66 loads in a compact 23oz bottle
- 60 percent less plastic and 50 percent less water
- Easy to store and eco-friendly
- Concentrated laundry detergent with no dyes, synthetic fragrances or brighteners
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