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Item #:
224208802
COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, er-Looking Hairlines | Award-Winning,
Item #:
224208802
NZD 96
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Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from UK
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Imported from UK store
QTY:
Order now and get it around Sunday, August 23
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Unintended roots are reliably and long-lasting coverage - for perfect styling in less than a minute.
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What Stands Out
Instant Coverage
Achieve immediate grey coverage with a simple application, ensuring a seamless blend that refreshes your look effortlessly anytime, anywhere.
Water Resistant
Formulated to withstand water and sweat, this product ensures your hair color stays vibrant and fresh even in challenging conditions.
Award-Winning Formula
Recognized for its quality, the Color Wow Root Cover Up guarantees exceptional performance, offering reliable results that outperform regular hair products.
Product Details
- Temporary colour stays until shampoo’d out (you can swim in it!)
- Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
- Reflective mineral powder for a multi-dimensional, natural look
- Doubles as a brow powder and helps fill in thinning areas
- Stays in place without waxes or dyes; won’t stiffen or dull hair
| Is discontinued by manufacturer | No |
| Language | Italian |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g |
| Date First Available | 17 Oct. 2013 |
| Manufacturer | COLOR WOW |
| Item model number | CW544 |
| Country of origin | China |
| Colour | Dark Brown |
| Container Type | Box |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Brand Name | COLOR WOW |
| Item Form | Powder |
| Hair Type | All |
| Number of Items | 1 |
| Global Trade Identification Number | 05060150185441 |
| Recommended Uses For Product | salon |
| Model Number | CW544 |
| Manufacturer Part Number | CW544 |
| Item Weight | 5 g |
| Material Features | Natural |
| Material Type Free | Peroxide Free |
| Full Cure Time | 1 Minutes |
| Hair Color Permanence | Demi-Permanent |
| Unit Count | 2.1 gram |
Who Should Buy?
-
Busy Professionals
Ideal for those needing quick touch-ups between salon visits, maintaining a polished look effortlessly.
-
Active Lifestyles
Perfect for individuals who exercise often, as it is water and sweat resistant for lasting coverage.
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Frequent Travelers
Great for on-the-go users, the compact powder allows for discreet root touch-ups anywhere.
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Heavy Users
Not suitable for individuals with thick hair or extensive grey coverage needing more than surface touch-ups.
Product Description
Dietary Supplement Disclaimer
Statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
How long does Color Wow last?
Answer: Color Wow provides long-lasting coverage that typically lasts until your next shampoo. -
Question:
Is Color Wow safe for all hair types?
Answer: Yes, Color Wow is designed to be safe and effective for all hair types, free from harsh chemicals. -
Question:
How do I apply Color Wow?
Answer: Shake before use and apply directly to gray hair or roots as needed for coverage.
Hair Mascaras CW544 Editorial Review
The COLOR WOW Root Cover Up in Dark Brown has garnered a positive reception among users looking for an effective solution for covering gray hair and seamlessly blending highlights. Many customers appreciate its ease of use, as the powder formula allows for quick and precise application, making it ideal for touch-ups between hair color appointments. Users frequently mention that the product provides a natural look, with a finish that blends well into existing hair colors without leaving any harsh lines or residue. The product has been recognized for its versatility, as it can be used for various hairline situations, from covering up stubborn grays to enhancing and camouflaging highlights. Customers particularly appreciate the product's long-lasting formula, as it tends to withstand sweat, humidity, and daily wear, making it a reliable choice for everyday use. However, some users note that while the powder is excellent for masking grays, it may require some technique to achieve the best results, especially for those who might be new to using such products. Additionally, a few customers experienced challenges with color matching, indicating that it might not be suitable for everyone's hair tones. Overall, COLOR WOW Root Cover Up in Dark Brown is celebrated for its effectiveness and ease of use, making it a popular choice amongst those seeking a quick and reliable solution for hair color maintenance. **
Customer Reviews & Ratings
4562 customers ratings
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5 Star
59%
-
4 Star
16%
-
3 Star
8%
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2 Star
5%
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1 Star
12%
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Pros
- Easy and precise application
- Provides a natural look
- Long-lasting formula
- Versatile for various hairline situations
- Effective at covering gray hairs and blending highlights
Cons
- May require some technique for best results
Platform Trust & Buyer Confidence
RA
Ranee
Verified buyer
“Paint ordered from USA, u buy got the product to me in New Zealand in approx a week”
22 July 2026 · via Trustpilot
NC
NordVPN
Verified buyer
“very speedy delivery,tracking info was superb-best experikence ever!!!”
24 June 2026 · via Trustpilot
NH
Nicholas
Verified buyer
“Love what I received and ordered found that usa clothes are more better quality and look better than the same clothes in my country but are harder to find here recommend ubuy 100%”
22 June 2026 · via Trustpilot
D
Dneah
Verified buyer
“Product came earlier than expected (shipped from US to NZ), in about 3 weeks. No damages and product was exactly as advertised!”
15-Jul-26 · via Trustpilot
TS
Tania
Verified buyer
“Easy to order, easy to track and the product is great to use. Also, the person-to-person (not automated) phone call I got to confirm that I'd received the item was wonderful ??”
11-Jul-26 · via Trustpilot
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NZD 96
Order now and get it around Sunday, August 23
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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Features & Benefits
- Innovative powder formula for effective hair color coverage.
- Goes beyond traditional methods, providing peroxide-free application.
- Covers dark roots of bleached hair without looking dull or oily.
- Waterproof formula stays in place until the next shampoo.
- Available in seven versatile shades to match a variety of hair colors.
- Perfect solution for in-between salon visits.
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